Airport Brand Activation

Having passed ‘security’ while not yet being allowed to board their flight -normally busy- consumers finally have the time to physically experience brands & products. Roughly 80% of travelers prefer not to buy, but to browse brands & -products. They see airports and airlines as thé opportunity to touch & try sought after items, and spend their time accordingly -being very receptive for brand activations.

Research by Google Think Insights (2013) has indicated that 69% of luxury shoppers want to physically see & touch a luxury item before they buy it.

As many of today’s consumers hardly visit physical stores anymore, the airport might be their only occasion to undergo this oh-so important physical brand experience.

We work with brands to help them utilize airport dwell-time to physically engage with consumers. For example by using in-store presence specifically for this purpose of by creating surprising airport brand activations. Acting as single contractor for strategy, concept, design & execution. Measuring- and optimizing their effect on consumer purchases upon arrival home.

Allowing millions of passengers to get a unique, deeply impacting brand experience. Making them want to buy a product immediately at the airport, or instantly upon arrival home.

Contact us today to discuss what we can do for you.

Highlighted Airport Brand Activation Images

image 1
image 1
image 1
image 1