Airport Brand Activation
Research by Google Think Insights (2013) has indicated that 69% of luxury shoppers want to physically see & touch a luxury item before they buy it.
As many of today’s consumers hardly visit physical stores anymore, the airport might be their only occasion to undergo this oh-so important physical brand experience.
We work with brands to help them utilize airport dwell-time to physically engage with consumers. For example by using in-store presence specifically for this purpose of by creating surprising airport brand activations. Acting as single contractor for strategy, concept, design & execution. Measuring- and optimizing their effect on consumer purchases upon arrival home.
Allowing millions of passengers to get a unique, deeply impacting brand experience. Making them want to buy a product immediately at the airport, or instantly upon arrival home.
Contact us today to discuss what we can do for you.