We’ve all been there. Down the back, near the toilets. You know, the seats that not fully recline or have no legroom. These seats kind of suck. But Anthon Berg, the generous chocolate brand, wanted to make it suck less. Introducing: The generous upgrader – Good chocolate for bad seats.

During the short campaign period over 12.000 passengers experienced the activation. And despite spending zero dollars on PR, the activation gathered media attention around the world. It was so succesfull that it is now traveling to other airports around the world.