Airport Brand Activation
We’ve all been there. Down the back, near the toilets. You know, the seats that not fully recline or have no legroom. These seats kind of suck. But Anthon Berg, the generous chocolate brand, wanted to make it suck less. Introducing: The generous upgrader – Good chocolate for bad seats.
During the short campaign period […]
Earlier this month The Economist published an insightfull article about the Travel Retail market, titled ‘The Sixth Continent’, zooming in on ‘ the battle to catch people in “the golden hour” before they board’.
The one page article provides an overview of the history-, current state- and possible future of Travel Retail at a glance. […]
London Heathrow Airport has a new terminal. Terminal Samsung Galaxy S5.39
Heathrow’s Terminal 5 will be rebranded for two weeks to promote the company’s flagship Galaxy S5 Android phone. A partnership between the South Korean electronics giants and London Heathrow’s advertising concessionaire JC Deceaux.
More than 170 advertising panels across the terminal are used to make […]
During the months of December 2013 and January 2014, Philips Consumer Lifestyle offered passengers at Amsterdam Airport Schiphol a unique experience: The Philips ‘Gift of Innovation’. A selection of the latest Philips product innovations was made available for consumers to touch & try at the dedicated Philips Booth in the airport’s ‘Lounge 1’.
Hostesses were […]
During the month of December 2013 Philips organized a very special brand activation at Amsterdam Airport Schiphol.
Visitors to the Philips booth in the airport’s Lounge 1 area were invited to act as Secret Santa. Giving Philips presents away to unknown fellow travelers.
The activation generated an enormous flow of visitors to the Philips booth during […]
In an effort to showcase what ‘giving’ looks like at its best, Canada’s WestJet put together their ‘Christmas Miracle’ airport brand activation. With the help of 175 WestJet volunteers, three airports and Santa himself WestJet made a Christmas miracle happen for more than 250 guests on two Calgary-bound flights.
What actually happened? You’ll have to […]
“You’re at the airport. About to go on a planned trip. Suddenly, you’re offered a free trip. To a completely different, more adventurous destination. The catch? You don’t know what that destination is. And you have to leave. Right then and there.”
Part of Heineken’s campaign ‘Dropped’. This activation took place at New York JFK […]
Imagine a world where all you had to do to receive a free cup of delicious, steaming hot Douwe Egberts coffee was to yawn. That’s right. Just yawn, and your exceptional caffeine fix appears right in front of your eyes.
This brand activation from Douwe Egberts (SA) took place at Johannesburg’s ‘O.R. Tambo’ International Airport […]
To help market its line of “stress protect” deodorant, German toiletries company Nivea decided to put some innocent people in a stressful situation and film the results. The activation took place at a German airport and the movie has become an instant viral hit on YouTube. What’s more stressful than thinking you are being […]