Imagine a world where all you had to do to receive a free cup of delicious, steaming hot Douwe Egberts coffee was to yawn. That’s right. Just yawn, and your exceptional caffeine fix appears right in front of your eyes.

This brand activation from Douwe Egberts (SA) took place at Johannesburg’s ‘O.R. Tambo’ International Airport in July 2013. Vending machines are becoming more and more popular during (airport) brand activations and this movie clip shows you exactly why.

Besides sharing a unique experience with hundreds of ‘yawners’ enjoying an unforgettable free cup of Douwe Egberts coffee, thousand of passengers experienced the activation when passing-by the machine & surrounding fuzz at the airport and roughly half a million viewers have enjoyed the YouTube movie.