Way of Working: Outsourced Airport Retail

Most of our clients fully outsource their airport retail business to us. Our way of working fills-up the gap that exists between having your own travel retail department and using an agent / distributor to service the channel.

Large multi-national enterprises have invested significant amounts of time and money over the past years to develop travel retail channel expertise & build dedicated travel retail teams. Most (mid-size) companies are making use of travel retail agents and -distributors to gain access to the channel. Both options have their own (dis)advantages:

Dedicated travel retail department

+ True channel expertise
+ Sales, as well as marketing focus
+ Able to operate with a long-term perspective
– Costly & time-consuming to set-up/maintain /operate

Agent / Distributor

+ Affordable, costs are a percentage of sales
– Focus on short-term, immediate sales
– No brand building/marketing focus
– Many different brands presented together

AirCommerce

* Instant-, true channel expertise
* Sales, as well as marketing focus
* Able to operate with a long-term perspective
* Your own (outsourced) travel retail department
* Dedicated travel retail expert(s) working on your brand towards your customers
* Able to work on brand-building activities that might not generate instant sales but are important for the long-term positioning of the brand

Our services include everything that you might expect from your a typical internal travel retail department, plus more. We pride ourselves being very flexible with regards to adding any specific demands to our workflow.

Think of a.o. the following services: Sales / Business Development, Marketing support (in-store, brand activation, etc.), Travel Retail PR, Tradeshow support & attendance, etc. etc..

Contact us today to discuss what we can do for you.