Heathrow’s Terminal 5 will be rebranded for two weeks to promote the company’s flagship Galaxy S5 Android phone. A partnership between the South Korean electronics giants and London Heathrow’s advertising concessionaire JC Deceaux.
More than 170 advertising panels across the terminal are used to make the passenger aware of the Galaxy S5 launch. Additional directions point anyone interested in the Galaxy S5 to the nearby Dixons Travel store where they can try or buy the handset immediately.
From Samsung’s press release:
“The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone.”