During the month of December 2013 Philips organized a very special brand activation at Amsterdam Airport Schiphol.
Visitors to the Philips booth in the airport’s Lounge 1 area were invited to act as Secret Santa. Giving Philips presents away to unknown fellow travelers.
The activation generated an enormous flow of visitors to the Philips booth during the two weeks this specific activation took place. It generated free publicity and postings in media all over the world and triggered many Facebook and Twitter contacts during the activation period. Additionally the Philips Secret Santa brand activation at Schiphol Airport shaped the ingredients for a brilliant ‘feel good’ YouTube movie that generated more than 1,4 million views over the month of December. Making it one of the most viewed Philips YouTube movies ever.
Read more about the overarching Philips ‘Gift of Innovation’ airport brand activation.