Earlier this month The Economist published an insightfull article about the Travel Retail market, titled ‘The Sixth Continent’, zooming in on ‘ the battle to catch people in “the golden hour” before they board’.
The one page article provides an overview of the history-, current state- and possible future of Travel Retail at a glance. Including the below two highlighted statements
Once a way for passengers to load up on cheap booze and cigarettes, “travel retail” is now a big part of many brands’ strategies and of airports’ revenues.
Travel retail may matter even more to what brands do outside the quirky confines of terminals and cruise ships. It is a chance to show off to people who may become their best customers when they return home.